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Writer's pictureFoodival Malaysia

Greetings, Singapore! FOODIVAL Made its Debut at FHA HoReCa 2024

Updated: 2 days ago


Building on the success of our participation in Malaysian International Food & Beverage Trade Fair (MIFB) 2024, FOODIVAL has further expanded our reach to the nearby financial centre, Singapore, making our first debut at FHA-HoReCa 2024 last week (22 - 25 October), where we had the precious opportunity to connect with the world’s leading suppliers, solution providers, industry leaders as well as professionals from the foodservice & hospitality sector.



FHA HoReCa 2024 is one of the most highly-anticipated premier foodservice and hospitality Events in Asia which brings together a comprehensive array of industry professionals and suppliers with five specialized sectors, including Bakery, Pastry & Gelato, Foodservice & Hospitality Equipment, Hospitality Style, Hospitality Technology and specialty Coffee & Tea, attracting thousands of visitors from around the globe to explore the latest trends in the global marketplace. This year, the tradeshow returned with a green focus on sustainable foodservice and hospitality, particularly emphasizing on using technology to solve challenges in the industry.



Taking the advantage of this invaluable platform, FOODIVAL showcased our comprehensive procurement & inventory management solution and addressed major pain points of the Food & Beverage (F&B) industry by streamlining and automating their daily workflows with our unique features tailored to the industry. Visitors were amazed by how FOODIVAL can enhance the overall operational efficiency to ease manual work while strengthening food cost control with in-depth data analytical ability. 



This year, we even prepared some travel tags as unique souvenirs for our guests which garnered significant attention. These tags are perfect for both travel enthusiasts and business travelers, making them a thoughtful and practical keepsake for anyone on the go!



As we wrap up our experience at FHA HoReCa Singapore 2024, we’re more inspired than ever to continue evolving FOODIVAL. The connections made and insights gained will undoubtedly influence our future developments. We are excited to implement new features and improvements based on the valuable feedback we received.



Thank you to everyone who visited our booth and engaged with us. We look forward to continuing these conversations and helping the industry navigate the complexities of food procurement. Stay tuned for updates as we move forward on this journey together!


For those who missed us at the exhibition, feel free to reach out for a demo of the FOODIVAL system and discover how we can transform your procurement process. Let’s work together to elevate the restaurant industry!













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